Hello, I’m Cosette, deeply committed to harnessing the power of business to address societal challenges through corporate social innovation. My work is centered around the belief that businesses and communities can not only coexist but thrive and flourish together. I specialize in Design Strategy, Strategic Marketing, and Business Model Design, supporting purpose-driven businesses around the globe.
In addition to my professional endeavors, I’m passionate about education. I facilitate learning in Design Methodologies, User Experience Design, Design for Sustainability, and Sustainable Design Futures at the bachelor and master levels at universities in both France and Lebanon. This role allows me to share my knowledge and inspire the next generation of designers and innovators.
My academic journey includes being a Fulbright scholar and earning a Masters of Fine Arts in Design Management from the Savannah College of Art and Design (SCAD), along with a Bachelor of Science in Graphic Design. I’m also an active researcher and writer, contributing to journals like Business and Organizational Excellence and Ground Research Networks, where I explore the impact of sustainability-oriented innovation on purpose-driven businesses and their stakeholder relationships.